Nutraceutical and Health
Ideal College of Pharmacy, Kalyan, Maharashtra, India.
Review
World Journal of Biology Pharmacy and Health Sciences, 2024, 19(03), 357–363.
Article DOI: 10.30574/wjbphs.2024.19.3.0638
Publication history:
Received on 03 August 2024; revised on 10 September 2024; accepted on 13 September 2024
Abstract:
Nutraceutical refers to foods having a medicinal effect on health of human beings. It consists of food supplements, herbal products, probiotics and prebiotics, medical foods meant for prevention and treatment of diseases. Major Nutraceutical possess multiple therapeutic effect with lacking of unwanted effects hence attract more consumer interest. Increase in shift towards preventive therapies and increasing disposable income, favourable pricing environment growth in pharma retail chain and increase in healthcare spending is mainly responsible for increasing market for nutraceutical in India, but lack of standardization and awareness, high pricing, marketing and distribution are some challenges. Nutraceutical market is seeing tidal growth mainly in United States, India and European countries. Faster access to this market is possible through business partnership models, effective regulatory compliance and by evaluating key trends and consumer reference.
Keywords:
Nutraceutical; Prebiotics; Probiotics; Regulatory compliance
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