A study on present and prospective fish consumption pattern in district Kaushambi Uttar Pradesh

The main objective of the present study to find fish-consumption level, relationship between consumers’ performances and their socioeconomic characteristics and to investigate factors affecting consumer fish consumption and prospective fish consumption in district kaushambi. The study was carried out in chail tehsil of District Kaushambi Uttar Pradesh. Fish is a very important source of protein as it maintains healthy body and one of the most important sources of animal protein, vitamins and minerals. The paper presented here is to assess the fish consumption among the people of district Kaushambi. 150 respondents were chosen during July 2022 to December 2022 using a well-designed validated questionnaire. 50% of the respondents reported that they consume fish twice in a week and 30% respondents reported that they consume fish four times in a month. 75% of the respondents revealed that fish eating is good for health. About 70% of the respondents were found to unavailability of their choice fish. About 80% of the respondents were male members in the study. About 60% of the respondents were found to be in the age group of 30-60 years. Most of the respondents were 3-5 members family, literate and above poverty line. The constraints faced by the respondents were non availability of quality fish, high cost, lack of retail market, distance and scarcity of fish. Finally future prospects of consumption were discussed by establishment of Fish Market and Price Information System (FMPIS), e-commerce platforms, online market places to fish farmers/consumers in the study area.