Growth and blood lipid profile of native chickens given noni juice (Morinda citifolia) via drinking water

The concept of phytogenic feed additives refers to natural medicinal products derived from herbal plants to promote the growth and health of poultry. This study aims to examine the inclusion of Noni fruit juice (NFJ) in drinking water on the growth and blood lipid profile of native chickens. A total of 160 native chickens aged 2 weeks with homogeneous body weight were randomly divided into 4 treatment groups and 4 replications, each repetition with 40 chickens.  Chickens were given treatment, namely: chickens were given drinking water without NFJ (A), drinking water with 4% NFJ (B), drinking water with 4.5% NFJ (C), and drinking water with 5% NFJ (D). The results showed that NLJ supplementation in drinking water had no significant effect (P>0.05) on chicken growth and feed efficiency. Blood cholesterol and HDL levels showed significant differences (P<0.05) between treatments. The lowest blood cholesterol levels were found in group C chickens and the highest in group A chickens.  On the other hand, the highest HDL levels were found in group C chickens and the lowest in group A chickens. It was concluded that supplementation of 4.5% NFJ in drinking water had no impact on growth, but significantly reduced cholesterol content and increased HDL concentrations in native chicken blood.