The role of data-driven initiatives in enhancing healthcare delivery and patient retention

Mojeed Dayo Ajegbile 1, *, Janet Aderonke Olaboye 2, Chukwudi Cosmos Maha 3, Geneva Tamunobarafiri Igwama 4 and Samira Abdul 5

1 Austin Peay State University, Clarksville, TN, USA.
2 Mediclinic Hospital Pietermaritzburg, South Africa.
3 Public Health Specialist, Albada General Hospital, Tabuk, Saudi Arabia.
4 School of Nursing, University of Akron, USA.
5 University of North Florida; USA.
 
Review
World Journal of Biology Pharmacy and Health Sciences, 2024, 19(01), 234–242.
Article DOI: 10.30574/wjbphs.2024.19.1.0435
Publication history: 
Received on 08 June 2024; revised on 17 July 2024; accepted on 19 July 2024
 
Abstract: 
This review paper explores the transformative role of data-driven initiatives in enhancing healthcare delivery and patient retention. It delves into the significant impacts of data analytics on diagnostic accuracy, predictive capabilities, operational efficiency, and patient outcomes. Additionally, the paper examines strategies for personalized patient engagement, effective patient experience management, churn prediction models, and longitudinal care. It addresses the challenges and ethical considerations related to data privacy and security, interoperability, bias and fairness, and regulatory compliance. Finally, it discusses future directions and provides recommendations for technological advancements, policy and governance, collaboration, and the sustainability and scalability of data-driven healthcare initiatives.
 
Keywords: 
Data-Driven Healthcare; Patient Retention; Predictive Analytics; Data Privacy; Healthcare Interoperability; Technological Advancements
 
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